Membership Home

Designing a dashboard that welcomes, informs, and empowers every member

Overview

The Membership Home is the core digital destination for members. This dashboard serves as a personalized hub where members can view their benefits, RSVP to upcoming events, see bottle details, and access exclusive content. Our goal was to design a flexible system that made each member feel welcomed and in-the-know, while maintaining brand consistency and operational scalability.

Provide clear orientation from day one

Ensure every member knows where to begin, what to expect, and how to navigate their membership experience.

Personalize the experience at a glance

Tailor the dashboard to reflect each member’s name, tier, status, and next-best action, making it feel like a concierge, not just a portal.

Centralize access to key actions

Consolidate benefits, events, bottle releases, and support into a single home base — reducing confusion and fragmentation.

Support modularity across brands

Design a flexible framework that works across diverse membership programs, with brand-aligned content and scalable logic.

Keep members informed and engaged

Surface timely updates, seasonal content, and member-specific prompts to encourage regular return visits.

Reduce support burden through self-service

Empower members to complete tasks (like updating info or RSVPing) without contacting a team — improving satisfaction and efficiency.

Objectives

A personalized note to set the tone

Upon enrollment, members are greeted with a digital welcome letter signed by leadership. This moment marks the official start of their journey—reinforcing the exclusivity of the program, and setting a tone of personal connection and prestige.

Welcome Letter

A centralized view of events and benefits

The dashboard homepage welcomes members by name and highlights their upcoming experiences. Alongside the event spotlight, the right-hand panel serves as a persistent reminder of their available benefits—making it easy to understand what they’ve unlocked and how to use it.

Home Page

Effortless RSVP, built into the experience

This page gives members a dedicated space to view event details and submit their RSVP. Designed to feel like an invitation, it showcases the venue, date, and description in a rich, immersive layout. Members can RSVP directly from this page, without needing to navigate away — reinforcing the premium, concierge-style flow of the membership experience.

RSVP

Dedicated space for exclusive bottle releases

This page gives members a preview of the year’s whiskey allocations, with a breakdown of each release across a visual tabbed layout. Every bottle includes tasting notes, aging details, and personalized descriptions to help members appreciate what’s inside—and what’s coming next.

Whiskeys

A living archive of member-only experiences

The Past Events section showcases highlights from previous gatherings. Content is automatically populated after each event concludes, giving members a sense of shared history, nostalgia, and the elevated experiences they’ve been a part of.

Past Events

An always-on menu of perks and how to redeem them

Here, members can revisit all available benefits tied to their tier—from bottle access and event invitations to hotel discounts and concierge support. This section serves as both a reminder and a redemption hub, with links to claim perks and explore add-ons.

Benefits

Profile, preferences, and membership management

Members can review and update their personal details, shipping address, and birthdate. This page also includes subscription settings and support prompts, giving members control over their info while maintaining a streamlined, brand-consistent experience.

Account

Personal support, just a click away

The Concierge page emphasizes personalized service. Members are invited to reach out for assistance with event questions, benefit redemption, or anything else related to their experience. A clear call-to-action links directly to a branded concierge inbox.

Concierge

Seamless access, no password required

The login screen is clean, focused, and optimized for passwordless entry. Returning members can log in with a single email prompt, while others have the option to use a traditional password. The experience is frictionless, premium, and secure.

The dashboard was designed to be scalable across programs, using shared systems while allowing for brand-specific customization.

Built in Webflow + Memberstack

We leveraged Webflow for front-end design and layout control, paired with Memberstack to handle gated access, user authentication, and membership tier logic. This allowed us to create a highly styled, branded experience without sacrificing dynamic user-level personalization.

CMS-powered cards and spotlight modules

Every tile on the dashboard — including benefits, events, and spotlight content — is powered by Webflow CMS collections. This setup allows non-technical teams to update, reorder, or schedule content without developer involvement, enabling real-time flexibility and seasonal storytelling.

Conditional logic to show/hide tiles by tier or status

Using Memberstack properties, we dynamically control the visibility of dashboard components. For example, a “Complete Your Profile” page disappears once the user’s onboarding is done, while “Exclusive Perks” tiles can be tier-restricted. This ensures the experience feels curated and uncluttered for every member.

Responsive layout for mobile and desktop

The layout system is fully responsive and was designed mobile-first. Tiles stack fluidly, buttons reflow, and typography scales based on screen size. Interactions — such as RSVP buttons or benefit claim links — are optimized for touch, supporting on-the-go access for members.

Ready to support future modules like gifting, shipping status, badges, and referrals

We planned the system to grow over time. The design and CMS architecture already support easy integration of future modules.

How We Built It