I’m a Design Director with over a decade of experience leading multidisciplinary teams across product design, UX strategy, and brand systems. Currently at a Series B SaaS company, I drive experience strategy across platform modernization, new business incubation, and premium membership ecosystems.
I specialize in transforming complexity into clarity — building scalable design systems, launching new verticals from zero, and crafting thoughtful, human-centered solutions that serve both business goals and user needs. Always exploring, always iterating — with intention, precision, and a deep love for the craft.
I’m passionate about cultivating high-EQ, collaborative teams that thrive on critique, care, and craft — elevating both the product and the people behind it.
Design, for me, is about crafting experiences that are intentional, intuitive, and impactful. Whether it’s shaping a brand, scaling a platform, or leading a team, I focus on the systems and details that make interactions feel effortless and meaningful — both for users and the business.
Leading the evolution of the AnyRoad platform's design strategy across its core products. My leadership in user experience, interaction, and visual design is instrumental in enhancing the platform's operational and analytics tools, benefiting 1M+ users. Collaborating closely with cross-functional teams, I steer design initiatives aligned with business goals, fostering a culture of excellence within the design team. My role is crucial in balancing user needs with business objectives, leading to increased engagement and customer loyalty, while mentoring team members and standardizing design practices for scalability and consistency.
Creating end-to-end experience, interaction, and visual design solutions to support all core products of the AnyRoad Experience Relationship Management Platform. The product suite is comprised of operational and analytics tools used in experiential marketing by 1M+ customers and guests.
Lead designer for the MYCITE® Mobile App (iOS and Android) and Web Portals, a World’s First in Digital Medicine. MYCITE is an FDA-approved Tablet-Patch-App medical device for patients – published to the US App Store in June 2018.
Visual designer on the multi-endpoint interactive display solutions for the eBay Main Street building in San Jose, CA. Defined product requirements, designed UX interactions, and produced wireframes for new interactive applications for 30+ client brands.
"Lawrence has been with us for over a year now. Through his hardwork, attention to detail, quick turn-around times, and never-faltering enthusiasm, he has become a highly valued and key member of the Otsuka Creative Team. Lawrence is instrumental in nurturing satisfaction in our client relationship through the consistently high standards of creative deliverables in our multiple US releases and EU release, and all the associated documentation and dev support that this requires. Here is one such example of where Lawrence excelled: We got a client request to respond to an output deck from a 3rd party, regarding changes based on a recent Human Factors Study. Despite the short notice, and the fact that we as a team were currently traveling, Lawrence was central to the effort in producing our response and recommendations deck – a very strategic UX deliverable on the account – whilst working on planes and late hours. He received and implemented creative direction well, coordinated tasks with our other designer, Victoria, and helped package up the deliverable in good time for the presentation.The outcome: very well received by our client, both in the US and the UK, and rather than just actioning small changes to existing screens, resulted in us getting approval for a full redesign of the web portal site architecture for our EU release."
"In such a short amount of time you’ve become such a tremendous force not only in our design team but the overall AnyRoad team. I love the energy, the passion, and the creativity you bring to the team. No matter how difficult the job is you always find a way to get it done—and done well! Congratulations on your first year!"
"As you know, Otsuka is more often than not a very demanding account and I want to take a moment to recognize a member of the team - Lawrence. On an ongoing basis, he exceeds my expectations and helps the team push to wrap up docs, most of which are dropped on us at the last minute. Tonight's example was an extensive round of updates to our video storyboards and system user interface guide.I'm not only impressed by his dedication to stay online or at the office with me working through changes to completion, but also his positive attitude. He is a great example for the project team as a whole and I'm grateful to work with him."
